No 5 (2023)

The article considers the historical and etymological features of the category "in-vestment". It is shown that the word "investment" is historically associated with an increase in wealth and an increase in well-being. The main characteristics of investment in the historical context and the role of investment in the socio-economic development of the state are revealed.

In the context of globalization and economic integration, the countries of the world are faced with the objective need to intensify investment activities for creating competitive economic systems, modernizing and reconstructing the existing structures, ensuring the diversification of capital for the purpose of socially oriented structural transformations. An important aspect in the strategy of investment is choosing where to direct the investment flows and the understanding to what extent the choice will meet the future national interests of a particular state. The level of investment attractiveness of Belarus is approximately 38% of the ideal, which is a fairly good result, implying a significant growth potential. It is very important that there is no factor that would cause investors to refuse to make a decision in favor of the Belarusian market.

The article analyzes economic and trade opportunities and cooperation between China and Belarus in the context of the One Belt and One Road program. Both countries have great potential for economic and trade cooperation, and their industries largely complement each other. The Chinese-Belarusian Industrial Park, a key project of China-Belarusian cooperation, plays the role of an intergovernmental coordination mechanism. However, there are some that hamper cooperation between the two countries, such as the risk of inflation, unstable economic development and business conditions in Belarus.

The article focuses on the development of the labor market in the Republic of Belarus in the context of the digitalization of the economy. The authors have proved that in the context of digitalization, the labor market is shifting towards supply-side restrictions (demographic risks, increased labor force mobility, increased mismatch between the skills and qualifications of the employed population and the requirements of employers). The trends in the development of the labor market and its segments in the Republic of Belarus are identified, the influence of digitalization of the economy on the labor market is specified, and an analysis of platform employment is carried out. The elements, types and features of platform employment are highlighted. Taking into account the identified trends, the need for adjusting the benchmarks of the employment policy in Belarus is substantiated.

In the article an analysis of the national innovation system of the Republic of Belarus is carried out. The processes of clustering in the Republic of Belarus are revealed. Based on the authors’ analysis, recommendations for improving clustering using digital technologies are substantiated: digitalization of communications between clusterized entities; digitalization of business processes within clusters; digitalization of education in each cluster; digitalization of technology transfer.

The article discusses stakeholder theory and stakeholder definitions. The methods of stakeholder analysis known in the world practice are investigated: power-influence-interest grid, stakeholder cube, salience model. A step-by-step stakeholders mapping outline is given. The methodology for categorizing stakeholders has been developed by the author, based on a resource approach. Based on three types of resources (administrative, financial and informational), an integral indicator of the importance of stakeholders is calculated and mapped. The stakeholder mapping allows you to optimally allocate time and attention to stakeholders, as well as develop effective communication plans for the company and stakeholder engagement strategy.